In just over a year, Epsilon’s publisher solutions were able to significantly boost this scrappy start-up’s advertising revenue.
Ready, set, game
Pubfinity, a burgeoning advertising network that serves premium ads on top-rated Windows PC games and apps, was looking to grow its business and needed the right partner to do it.
All players welcome
Microsoft announced in 2020 that they would shutter the Windows Ad Monetization Platform. Thousands of publishers (including Sam) relied on this to monetize their Windows games and apps. Sam saw an opportunity to build a new monetization platform to help developers like him maximize advertising revenue, which became Pubfinity.
Strong competition
Pubfinity joined Epsilon’s Core Private Exchange and leveraged SharedID (formerly known as Publisher CommonID). Epsilon was able to compete for their display ad inventory across various Windows desktop applications, even when third party cookies were not present.
Read Original Article: https://www.epsilon.com/us/client-success/case-studies/pubfinity